The Top Marketing Challenges Facing Agencies [Data]


That marketing is becoming more complex and challenging is no surprise to you.

What continues to be surprising, and frustrating, and exciting — depending on the day and the project — is the rate of change.

And that’s made the race for talent even more competitive. home moving Agencies not only need to keep up with the changes, but they also need to hire and train individuals who can manage, educate, and produce work that keeps their clients ahead of their competitors.

Hiring and training top talent, while not the top marketing challenges selected by agency professionals who responded to HubSpot’s 2015 State of Inbound report, were options where the agency audience found these to be much more challenging than did non-profit or for-profit (labeled as vendors in the chart below) company employees.

The No. 1 challenge cited by agencies and for-profit businesses like Moving & Storage Company Services was proving the ROI of marketing activities. This was a top concern from most of the survey’s respondents as people continue to struggle with how to track and connect sales to a marketing activity.

Now it’s your turn to weigh in on the challenges your agency is facing. We’ve just released the State of Inbound 2016 survey, and we want to know all about your marketing priorities and what emerging channels you are interested in.



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